A $49 course and a $79 course. Sold separately, that’s two buying decisions — and most students will only make one.
Package them as a $99 bundle, and something changes. One decision. One payment. And most buyers walk away feeling like they got a deal.
That’s not a pricing trick — that’s how purchasing decisions actually work.
Most course creators figure this out eventually. The good news is you don’t have to.
Building with bundles in mind from the start means your courses work harder together than they do alone — higher average order value, students going deeper into your content, and an offer that feels more complete.
In this guide, you’ll learn exactly how to create a course bundle in WordPress using Masteriyo, price it, and set it up so students can find and buy it without confusion.
No coding needed — and if your courses are already live, you can have a bundle up in under 15 minutes.
How It All Works (Before You Touch a Setting)
It helps to understand the flow before jumping in — it’ll save you from backtracking later.
Bundles are not a course variation. Masteriyo treats bundles as a separate entity. They have their own creation screen, their own landing page with a unique URL.
You choose which existing courses go in. There’s no limit on how many courses you can include, and the same course can appear in multiple bundles. Masteriyo doesn’t lock a course to a single bundle.
Students buy once and enroll in all bundled courses immediately. After purchase, all bundled courses appear in the student’s My Courses dashboard at once — each course shows up individually, not as a single “bundle” entry.
Individual courses stay purchasable unless you change that. Adding a course to a bundle doesn’t remove it from your regular catalog. If you want bundle-only access, you’ll need to manually restrict the individual course.
Pricing is fully yours to set. Flat price, sale price, or even $0 for a free bundle. Masteriyo’s coupon system works with bundles, too.
What You’ll Need
Before jumping in, here’s a quick checklist of what this guide assumes and what Masteriyo requires for course bundles to work:
- Masteriyo Pro — Course Bundles are a Pro feature. You can purchase it from masteriyo.com/pricing.
- At least two published courses — Drafts don’t appear in the bundle selector. Get those courses live first.
- A payment gateway connected — Set this up at Masteriyo → Settings → Payments if you haven’t already. PayPal and Stripe both work.
That’s it. If those four things are in place, you’re ready.
What Is a Course Bundle (and When Should You Create One)?
A course bundle is a package of two or more courses sold together — either at a discount compared to buying each individually, or positioned as a complete curriculum at a premium price.
Some creators use bundles as discounts (“buy 3, save 30%”). Others use them to define a learning journey (“everything you need to go from zero to freelance designer”). Both work. The second tends to command higher prices.
Here’s the thing about why bundles work so well: buyers don’t just respond to the savings— they consistently perceive bundled offers as higher value than the sum of their parts, even when the actual discount is modest.
A curated package signals that someone has done the thinking for them, which makes the purchase feel smarter and easier to say yes to.
Here’s when it makes sense to create one:
- You have 2+ courses on the same topic — a general overview course and a deeper dive into one specific area, for example
- You have complementary courses — say, a copywriting course and a sales page course that serve the same audience
- You want to move slower-selling courses by pairing them with your bestseller
- You’re launching a “complete program” and want to price it differently from individual modules
If you only have one course right now, bookmark this for later. Bundles need at least two courses to make sense.
How to Create a Course Bundle in Masteriyo
Let’s walk through it step by step.
Step 1: Enable the Course Bundles Add-on
Before you can create a course bundle, you need to activate the add-on first.
Go to Masteriyo → Add-ons and find Course Bundles in the list. Toggle it on. The page will confirm it’s active, and a new Bundles menu item will appear in your Masteriyo sidebar.
Once that’s done, navigate to Masteriyo → Bundles → Add New Bundle.
You’ll land on a creation screen that looks similar to the course editor — a title field at the top, settings panels on the right, and a course selector in the main area.
Step 2: Add Details to Your Course Bundle
This step is about how your bundle appears to students — in the catalog, on its landing page, and in search results. Take a few extra minutes here. It makes a difference.
Bundle name — Give it a clear, specific name like “Complete Web Design Bundle” rather than “Bundle 1.” The name becomes the page title students see when they land on the bundle’s sales page, so write it like a product name, not a backend label.
Description — Write a short summary of what the bundle includes and who it’s for. This appears on the bundle’s landing page. Be specific: “For freelancers who want to land their first three clients” converts better than “for beginners.”
Featured image — Upload an image that represents the bundle. Ideally, something distinct from your individual course thumbnails so students can tell at a glance they’re looking at a bundle.
Highlight — Use this if you want the bundle to stand out in your course catalog. Useful when you’re running a promotion or launching a new bundle and want it to catch attention immediately.
Step 3: Add Courses to the Bundle
In the Courses section, click Add Course and select the courses you want to include.
They’ll display in the order you add them.
💡 PRO TIP: Add courses in the order a student should take them. Even if there’s no enforced sequence, a logical order signals that this is a curated path, not just a random collection.
Step 4: Set the Bundle Price
In the Pricing Option panel, select one-time and enter your bundle price in the One-Time Fee field.
Masteriyo will show the combined price of original course prices crossed out alongside the bundle price on the bundle page.
Heads up: You can also offer course bundles as subscriptions. Just select Recurring on the Pricing Option.
Step 5: Publish the Course Bundle
When everything looks right, click Publish.
Your bundle is now live. It appears in your course catalog with its own URL, which you can share or link to from anywhere on your site.
Publishing a course bundle will create a Course Bundles page that will list all the live bundles.
Setting the Right Price for Your Bundle
Pricing a bundle is the part most tutorials skip. Here are three approaches that actually work:
1. The Discount Bundle
Add up the individual prices and offer the bundle at 20–35% off. This works when your courses are already well-priced, and students know them. The discount removes the “why not just buy one?” hesitation.
2. The Premium Bundle
Price the bundle higher than any single course — sometimes higher than all of them combined. This sounds counterintuitive, but it works when you position the bundle as a complete program with a clear outcome. “Learn to freelance as a designer in 90 days” can command $299 even if the individual courses add up to $150.
3. The Anchor Bundle
Keep individual courses available for purchase alongside the bundle at a higher price. This is the anchoring effect in practice.
Showing the individual prices next to the bundle price gives buyers a reference point, and the bundle feels like a significant bargain even when the actual discount is modest.
Creators who use this approach typically see higher average order values than those who offer bundles alone, because some students will always prefer to start with a single course before committing to the full package.
One thing to avoid: pricing your bundle lower than your cheapest individual course. It signals that your individual courses are overpriced, which undermines both offerings.
What the Student Experience Looks Like
When a student lands on your bundle page, they see the bundle name, description, course list, and price. If they’re not logged in, the purchase button prompts them to register or log in first.
After purchasing, here’s what happens:
- They’re redirected to a confirmation page (customizable in Masteriyo → Settings → Pages)
- They receive an enrollment confirmation email for the course bundle
- All bundled courses appear in their My Courses dashboard immediately
- They can start any course in any order — there’s no enforced sequence unless you’ve set course prerequisites
One thing to mention in your bundle description: from a student’s perspective, the bundle doesn’t show up as a single item in their account. Each course appears individually. Mention this upfront so no one’s confused when they see five courses suddenly appear instead of one bundle.
Note: If a student already purchased one of the bundled courses individually, Masteriyo doesn’t automatically offer them a pro-rated price on the bundle. Handle that manually with a coupon or by reaching out directly.
How to Promote Your Course Bundle
Use coupons for your launch
Masteriyo’s coupon system works with bundles. Go to Masteriyo → Coupons → Add New and create a time-limited discount code. A 48-hour launch window creates urgency that a static sale price doesn’t.
Link to the bundle from individual course pages
Add a note on each course’s description — something like “Want all three courses? Get the Complete Bundle and save $X.” This captures students who are already on the fence about upgrading.
Email your existing students
Someone who bought Course 1 is already a warm lead. A short email explaining what else is in the bundle — with a discount for existing students — works well and takes 20 minutes to write.
Write a blog post about the learning path
A post titled “How to Go from Zero to [Outcome] with [Your Topic]” can rank for search terms your individual course pages don’t target. The bundle becomes the natural CTA at the end.
Final Thoughts
Pick your two most related courses, bundle them at a 25% discount, and put the bundle link in your email footer for a month. See what happens. The setup takes 15 minutes — the thinking takes longer, but that’s true of anything worth doing.
If you’re not on Masteriyo Pro yet, now’s a good time. There’s 50% off your first year and a 14-day money-back guarantee if it’s not the right fit.
Have questions about the course bundle feature? Drop them in the comments or visit the official documentation for advanced configuration options.